Lead Scoring Overview

Why do lead scores matter?

Our lead scoring methodology is consistently predictive of conversion across a wide range of verticals and product types.  Whether your are selling to developers, small businesses, startups, the Fortune 500 or the Fortune 5,000,000 we can help you identify your best leads.

How are lead scores calculated?

Our default lead scoring is based on four primary factors:

Company & Contact Details:  We aggregate basic information about the company and contact (where available) to give you baseline insight into your lead or prospect.

Social, Local & Mobile Data:  We have build the largest database of social, mobile and local data available anywhere.  We can give you insights into the social footprint of a company, whether or not they have popular applications on Android and iOS app stores and any local profiles they may have.

Distribution:  We identify the methods that a company uses to acquire website traffic and new customers.  This gives you better understanding into the types of budgets a company may have for customer acquisition or general branding.

Technology:  We identify the relevant technologies used on a company’s website.  This gives you insight into the type of software tools the company uses as well as a better understanding of the type of technology budgets the company may have.  For example, there is a significant difference between a company that uses a free analytics page versus a paid one.

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Features Include:

  • Automated lead reports with up to dozens of data points appended in real-time.
  • Instant lead scoring helps you spend more time selling.
  • Submit leads manually or through our API.
  • Integrated with Salesforce.com and Marketo.